steve troha at folio literary management

Also, a separate, simultaneous audio original book to Brian Sweany and Troy Juliar at Recorded Books. My first question is always, “Does this have great publicity potential?” If the answer is, “Yes,” I’m usually intrigued.ĭolly Parton's DOLLY PARTON, SONGTELLER: MY LIFE IN LYRICS, a celebration of the remarkable life and career of a country music and pop culture legend, mining over 60 years of songwriting, highlighting 175 of her songs with personal stories behind the lyrics, and containing rare photos and memorabilia from Parton's archives, to Christine Carswell and Rebecca Hunt at Chronicle.

My background in PR and marketing has taught me that a book’s (and author’s) marketability is essential to achieving success in the current publishing climate. Steve’s background in public relations and marketing gives him a unique ability to assist clients with book publicity and their media platforms, as well as a keen eye for trends in publishing and marketing opportunities. There he worked with the most influential media contacts at national media outlets, from the Today Show and Good Morning America to People magazine and The New York Times, allowing him to bring this strong media relationships and keen understanding of what the media is looking for to Folio and to his clients. Martin’s, Steve accumulated significant experience in public relations, marketing, and branding at both the East and West coast offices of Hilsinger-Mendelson, Inc. He also established a reputation with agents and editors for being a steadfast and effective advocate for his authors.īefore St. Martin’s Press, Steve developed and orchestrated major promotional campaigns in support of the house’s top authors. Before he joined Folio he was an agent at Vigliano Associates, where he represented the firm’s highest profile authors.Īs the Associate Director of Publicity for St. Steve is a graduate of The George Washington University and served as a U.S. The End of Normal by Stephanie Madoff Mack. Some of Steve’s recent bestselling and award-winning titles include:Īmerica's Reluctant Prince by Steven Gillonįairy Tale Interrupted by RoseMarie Terenzio

In the past ten years, he has worked with more than 60 New York Times bestselling authors, including Dolly Parton, Gabrielle Bernstein, Tracy Anderson, Jackie Collins, Andrew Morton, Misty Copeland, Vani Hari, Mollie Katzen, Augusten Burroughs, Erica Jong, Nigella Lawson, and Loretta Lynn. Steve Troha has a consistent track record of working with some of the world’s most prominent and best-selling authors. And, please note that Folio agents will never charge an author money in exchange for representation. If Steve reaches out to discuss representation, it will come from a Folio email address. Haver is an MD and founder of a medical practice that focuses on women in middle age, and Rodale said the book offers “a dramatic new vision for living well with the changes brought on by perimenopause and menopause.” Haver was represented by Heather Jackson at Heather Jackson Literary.IMPORTANT: Someone is impersonating Steve Troha. Mary Claire Haver sold world rights to The New Menopause to Rodale’s Marnie Cochran (who previously acquired the author’s The Galveston Diet). Hollywood, and showing up to each stage of the dating/relationship cycle as one’s most authentic self.” Adriana Stimola at the Stimola Literary Studio brokered the agreement. The publisher said Guenther, a therapist and TikTok star known on the platform as TherapyJeff, is writing “a road map to healthy relationships in the modern dating landscape.” The book, cowritten by Kate Happ and set for 2024, “takes readers through unlearning toxic family dynamics, circumventing lies told by capitalism and Set for a 2024 release, Strange Folk explores “the intersection between the power of the land, the darkness of human nature, and the healing force of community.”įor Little, Brown’s Voracious imprint, Thea Diklich-Newell acquired Jeff Guenther’s currently untitled book about creating healthier relationships in a six-figure, world rights deal. Strange Folk, Atria said, is a “fantastical, suspenseful literary novel” that follows a young woman who, after two decades, comes home to her estranged family in Appalachia, where the community has been unnerved by the mysterious death of a local teacher.

Dyer was represented by Alexandra Machinist at Creative Artists Agency in the two-book, North American rights agreement. For Atria, Natalie Hallak acquired Alli Dyer’s debut novel Strange Folk.

Steve troha at folio literary management